Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of long-term brand building and traditional storytelling approaches ...

Who's ready for Super Bowl Sunday? Between the exciting halftime show performances and the tastiest Super Bowl snacks, it's the most fun (and delicious!) way to bid farewell to football season. And ...

The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again. In the weeks leading up to the game, the cost of a 30-second advertisement was up to ...