Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Have you had this experience while shopping online? You view a product, exit the website and then notice display ads for that product after you look around the Internet. That was one of the topics I ...

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

Contextual ad shop Pulse 360 on Wednesday is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. As a result, the company says clients can expect increased ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

SAN FRANCISCO--(BUSINESS WIRE)--Today, 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad ...

ICON Health & Fitness, a manufacturer and distributor of fitness products, has significantly improved its retargeting efforts since implementing the Ad Manager solution from SeeWhy, an SAP company.

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...