As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

TEL AVIV, Israel--(BUSINESS WIRE)--ClickTale, the enterprise leader in digital customer experiences, today announced its integration with Adobe Analytics, a key solution in the Adobe Marketing Cloud.

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows ...

ClickTale today announced its integration with Adobe Analytics, a key solution in the Adobe Marketing Cloud. The integration enables companies to create revenue-generating customer experiences based ...

Adobe Target has increased Adobe Analytics-enhanced reporting with the artificial intelligence-powered testing and personalization capabilities of new Auto-Allocate, Auto-Target and Recommendations, ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...