Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning ...

Adobe is aiming to give marketers more control and transparency over targeting algorithms, as it updates Adobe Target tools. The company's Experience Cloud, which encompasses Adobe's Marketing Cloud, ...

Adobe is adding several capabilities to its Adobe Target in the coming weeks including a general, AI-powered speeding up of the personalization process. The changes are designed to help clients ...