Amazon’s AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves

Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, ...
Techlicious

Alexa.com Is Here. Should You Actually Use It Instead of ChatGPT?

Amazon unveiled Alexa.com at CES 2026, but real-world tests show why Alexa still lags behind ChatGPT and Gemini.
Consumer Reports

Alexa+ Is the Upgrade Amazon’s Assistant Desperately Needed, but Its App Is Still a Mess

Amazon’s Alexa voice assistant has been around for over a decade now. But over the past few years, it’s felt like Amazon was neglecting its digital assistant. In my own home, I found it ...

BMW’s 2026 Cars Get an AI Assistant That Actually Understands You

BMW taps Amazon Alexa to supercharge its Intelligent Personal Assistant, turning your car into a chatty, AI-powered co-pilot ...

HERE Technologies and Amazon to Showcase Next-Generation AI Navigation for Automakers at CES 2026

HERE and Amazon collaborate to offer uniquely branded, conversational AI navigation for automakers Las Vegas, NV – At CES ...

The 2026 BMW iX3 voice assistant will be powered by Alexa+

BMW is finally getting the next-generation Alexa voice assistant and it's coming with a generative AI upgrade. Amazon said ...