Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. When it comes to big data and analytics in higher education, most colleges are looking at the tip of the ...

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. After you’ve poked ...

There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be ...

The benefits of mobile technology are becoming more apparent to retailers every day. Following an in-store deployment of mobile technology, a majority of retailers have seen an increase in work ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat. Instead of relying on those built in Google Analytics tools, an integration ...

As you may know, big data and software analytics have had a tremendous impact on modern industries. Industry disruptors like Google, Tesla, and Uber have used the many benefits presented by big data ...

As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights ...

Tidemark has raised $13 million for its cloud-based analytics platform. Tenaya Capital led the round with participation from existing investors Greylock Partners, Andreessen Horowitz and Redpoint ...