So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

These are the best technologies, features, and services that are radically improving driving, car ownership, and how we move.

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

Shoutout to SAE and UL Solutions, venerable institutions that tested the daylights out of every component to charge ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

According to the patent, the video game-like windshield would aid you in all sorts of ways while you cruise the streets. It could overlay or emphasize signs with relevant information or show the ...

Japan’s Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers. The system, which comes in various configurations and is priced at ¥340,000 (US$3 ...

While waiting for the traffic lights to change, your correspondent notices a pair of red warning squares appear on the windscreen. They follow a couple of pedestrians as they cross the road directly ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...