For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

It is seemingly insufficient to have the clue entirely in the name. In B2B marketing we apparently like our marketing to be more complicated. Inbound marketing and outbound marketing for example. One ...

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Inbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Inbound marketing is a business strategy that centers around ...

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? To find out, Sopro ...

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. Recently, a popular tool in the search engine marketing space created a ...