Expecting parents are a retailer and marketer’s dream. There are few periods of time where customers might deviate from their ingrained habits and purchasing behaviors and try something new. One of ...

Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal brings together two companies focused ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Babylist is primed to make its mark on the $88 billion baby ...

Babylist grew from being an online baby registry, with some 10 million unique monthly visitors, to a one-stop shop for new parents in 2023—with the launch of Babylist Health, which helps visitors find ...

EMERYVILLE, Calif.--(BUSINESS WIRE)--Babylist, the leading digital destination for growing families, announced the expansion of its brand offerings to include full-funnel marketing opportunities that ...

OAKLAND, Calif.--(BUSINESS WIRE)--Babylist, the leading vertical marketplace and commerce destination for baby, announced today the launch of Babylist Health. The dedicated health business empowers ...

No Reception Club's "The Getaway Bag" was rated the best diaper bag of 2025 by Babylist. Previously only available in black, the bag can now be pre-ordered in olive green and electric navy. The bag ...

Babylist, the decade-old registry platform that also operates as an e-commerce and content hub for new parents, just announced a $40 million Series C funding round, led by Norwest Venture Partners.

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If you've had a baby, or know someone who has, the odds are good that you've encountered Babylist, a baby registry website that served more than 9 million new parents and gift-givers last year.