Our behavioral scientists have academic backgrounds in psychology, communication epidemiology and nutrition. They conduct the basic research to understand how behavior leads to the development of ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

Financial markets aren’t filled with perfectly rational actors. Even professional investors, who make their living conducting investment research, see a persistent gap between real and reported ...

UB's Social and Behavioral Research Support Office (BRO) offers guidance for faculty members and students engaged in non-clinical research activities. We have compiled several self-help resources to ...

Many people who seek out services from psychotherapists or counselors have “behavior modification” included as part of their treatment. This could involve a behavioral plan for children (to help ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.