Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

At the very top of UAB websites, you'll see a full-width green bar with the UAB logo. This bar is standardized for any website hosted by UAB, whether on Joomla or WordPress. All UAB sites should ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

Vibrant Colored Color Wheel, Color Scheme on Pink Peach Colored Background. Michelle Lewis discusses how color psychology can play an important role in the design of health care spaces and physician ...