The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. When it comes to startups, building a strong brand is not a ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

In a Q&A with CM sister pub Event Marketer, State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential ...

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Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...