BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

A new startup has emerged to take on the challenge of developing a lightweight electric sports car. U.K.-based Longbow on Wednesday provided the first details on its open-top Speedster and Roadster ...

If you put a car salesperson from any era into a time machine and send them 30 years in either direction, they'd likely end ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

Ferrari has always been unique in that the company does precisely what it wants at any given time, with little regard for "trivial" things like market climate, prevailing trends, or just plain ol' ...

When Ford engineer Elizabeth Baron (pictured) dons 3D goggles and walks through a virtually empty room at Ford’s virtual reality lab in Michigan, she sees the most recent design changes to cars such ...