When Bob Cialdini was in high school, a scout gave him an offer to play in the minor leagues. On the way to get a pen to sign the contract, the scout gave him advice that changed his life. Time now ...

This story is part of the My Unsung Hero series, from the Hidden Brain team, about people whose kindness left a lasting impression on someone else. When Bob Cialdini was a senior in high school, he ...

PHOENIX, AZ / ACCESSWIRE / March 21, 2024 / The Cialdini Institute announces the Influence Amplified conference, scheduled for May 10-11, at the Arizona Grand Resort & Spa in Phoenix, AZ. This two-day ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

For more than 35 years, psychology professor Robert Cialdini has been studying the science of persuasion to figure out what makes people say "yes." He put much of what he's learned in his 1984 ...

Time now for "My Unsung Hero," our series from the team at Hidden Brain. "My Unsung Hero" tells the stories of people whose kindness left a lasting impression on someone else. And today's story comes ...