The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world.

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized by ...