Picture this: you are walking through your favorite grocery store looking for your favorite brand of soda. You arrive at an array of bright red bottles, but some look a tad darker in color or less ...

Biotechnology is revolutionizing the world of natural color production, bringing forth a new era of captivating shades. Advances such as Givaudan’s upcoming acid stable blue are proving that ancient ...

Industrial Color announced today the launch of a dedicated AI department, bridging the gap between elevated creative production and cutting-edge technology. Driven by a team of production, creative, ...

If you’ve spent any time on TikTok lately, you may have noticed a sudden obsession with color—or rather the absence of it. “There’s been a disappearance of color variety everywhere in the world,” one ...

Materials firm Penn Color Inc. has opened a new manufacturing plant in Rayong, Thailand. In a news release, officials with Penn Color in Hatfield, Pa., said that the new plant is "a significant step" ...

Eye detail of a bluespotted ribbontail ray, Taeniura lymma, Mabul Kapalai, Malaysia. (Photo by: Andre Seale/VW PICS/Universal Images Group via Getty Images) Color serves as more than just aesthetic ...

The creative landscape is undergoing profound transformation as generative AI reshapes production processes. The differentiator is not simply having access to AI tools, but having the expertise to ...