Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...

A content audit ensures you know what content you have and don’t have. It helps you focus content creation and curation efforts on gaps in your inventory. An audit prevents investment in duplicate ...

A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exactly which social content is most effective at ...