We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Invibes Advertising (Invibes), a leader in digital advertising innovation, is revolutionising digital advertising with GenAI Hyper-Personalisation—leveraging advanced large language models (LLMs) and ...

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

I am downgrading Adobe to a “hold” with a price target of $486 as forward FY25 revenue guidance points to a deceleration, putting its GenAI initiatives into question. Despite its Q4 FY24 revenue and ...

The easiest way to generate video ads and launch them on CTV in less than 2 minutes. LOS ANGELES, CA, UNITED STATES, July 29, 2024 /EINPresswire.com/ -- Thinking ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Larian got in trouble for saying it would employ GenAI in some capacity during its development of Divinity, but they're walking that back now.

・Digital Media ARR rose 11.5%, but overall fundamentals and GenAI payoff remain under scrutiny. ・Figma and Canva’s rising adoption threatens Adobe’s dominance of creative tools. ・Analysts see value at ...

Research firm Capterra has found that artificial intelligence is already proving impactful in several critical business functions, including customer service and social media marketing. Capterra’s ...

Multiple studies have found that the use of generative AI tools can harm intelligence and creativity. Here's how to use it to make you smarter, not dumber. We’ve got a big problem on our hands. The ...