Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

When it comes to inclusive storytelling in the media and advertising industry, there have been positive developments across the globe: the formation of the U.N.’s Unstereotype Alliance, the banning of ...

Unstereotype Alliance is strengthening its stance beyond identifying and helping eliminate sexist stereotypes in ads, with the launch of a metric that measures the progressiveness (or not) of ...