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With ever-rising online advertising costs across Facebook and Google, it’s increasingly important to retain each customer and optimize their future spend. Not only are new customers less expensive to ...

Customer retention is a big deal because, as everyone and their mother knows at this point, retaining a customer is much cheaper than acquiring a new one. And yet, there are going to come points when ...

Stagnated sales could mean you need a fresh batch of customers in your small business. However, if you are already offering good prices and competitive products, you'll have to work harder to reach ...

Opinions expressed by Entrepreneur contributors are their own. Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know ...

In today's highly competitive telecom industry, expanding your customer base is both an art and a science. While traditional marketing strategies play a significant role, the integration of modern ...

The need to allure younger shoppers today is redefining marketing strategies for retailers who know that growing a youthful base of loyal customers is an essential process for long-term success.

Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes ...

If your bakery is struggling, offering new products and employing new marketing techniques can help improve your customer base. One of the best forms of advertising for bakeries is word of mouth.

It would be wonderful if businesses could keep all of their customers forever. Obviously, this would lead to long-term sustainable growth and immense success. Unfortunately, this is wishful thinking ...