Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

A CDP is a data management solution that imports customer data from multiple sources, cleans and organizes it, all to create a unified customer profile. This is part 1 of a 4 part article series on ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Unpack the complex world of customer data, exploring its various definitions, categories and the role personalization plays in its collection and use. The definition of customer data is any ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Nissan Motor Co. has confirmed that the personal information of around 21,000 customers was exposed following a cybersecurity ...