The retailer has a new policy, called 10-4, intended to make customers feel welcome in the store. With Black Friday and the ...
Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.
Target has implemented a new "10-4" policy to enhance the customer shopping experience. Employees must smile and make eye contact with customers within 10 feet and verbally greet them within 4 feet.