A recent survey shows that healthcare professionals have varied feelings on the direct-to-patient (DTP) drug sale platforms ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

The United States healthcare system is failing. We rank last among developed countries in healthcare performance, and Americans face lower life expectancy and growing chronic disease rates despite ...

For crafting engaging magazines, posters, flyers, brochures, and other essential print and electronic publications, the best DTP software is an essential tool. And after comprehensive testing, I've ...

In the last half-century, the pharmaceutical industry has gone from talking about patients to talking to them – and now, increasingly, delivering directly to them. What began as a communications ...