The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing ...

No board room agenda today is complete without a mention of Data centricity, yet no one has yet been able to put a finger on what exactly data centricity is all about. Most of the organizations, even ...

Big data. Predictive analytics. Left-brained CMOs. With the sophisticated statistical techniques that now exist, enabling CMOs to generate superior insight out of data, expectations have ratcheted up.

It’s been said that in order for the enterprise to transition from the static architectures of old to the dynamic world of the cloud, it will have to become more “data-centric.” But what exactly does ...

Customer centricity has become a watchword for major corporations worldwide, but a recently released survey has revealed that many enterprises are lacking in the basic knowledge of who their customers ...

As part of its planned transformation into a data-centric enterprise, the Defense Information Systems Agency will leverage telemetry and other data collected from endpoints to improve user experience, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The significance of ...

Modern law firms are harnessing technology that paves the way for a new approach to business fueled by data. Here's five ways data analysis is working for them. The balance of power in law firms has ...