Every year, data storage company Western Digital holds an innovation bazaar, bringing employees together to brainstorm ideas for the next big thing in data infrastructure. Last year, the event had a ...

Data is one of the most exciting sectors to be involved in at the moment. We’ve just spent two years poring over graphs and statistics about the pandemic, and many industries are about to embark on ...

I just don’t get the basis of this argument. The most successful businesses (and ones I would deem as progressive and creative) of recent years have been those that have built their strategy based ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data ...

The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or ...

Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...

Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there's no question about the cause: asphyxiation beneath an avalanche of data. Yes ...