Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that "capturing and sharing the right data is critical ...

With each passing decade, marketers' ability to better understand their customers deepens. In the early 1960s, advertising and direct mail were aimed at the masses. According to the research in the ...

Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. APM — also known as asset performance metrics — creates enormous amounts of complex data. If analyzed ...

NetApp has released an infographic that chronicles the birth of the software-defined data center. Describing it as an “evolution”, the infographic highlights milestones starting with the siloed data ...