In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

SALT LAKE CITY — Independent retailers are learning who their actual potential customers are, and how to do a better job of marketing to them, under a customer segmentation program being offered by ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Digital transformation has fundamentally changed how businesses interact ...