Forbes

Why Direct Mail Still Works In A Digital World

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.
Printing Impressions

Why Direct Mail Is Still the Most Trusted Marketing Channel in 2025

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
MediaPost

Direct Mail Snaps Back - And Is Being Used With Email, Other Channels

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
Printing Impressions

The Resilience of Direct Mail

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...
MM&M

Direct mail finds its place in healthcare marketing

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
Entrepreneur

5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Business News Daily

Direct Mail Marketing Guide for Small Businesses

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...
Entrepreneur

Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...
The Chronicle of Philanthropy

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...