Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
In 2025, good direct mail stands out more than ever. With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it's done right. That means relevance, ...
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