Badge-engineering is nothing new, and especially nowadays, you shouldn’t be too confident that you know what’s going on under ...

When a car company takes another car and slaps their own emblem on it instead of making their own design, that's badge engineering. It's often shit. But here are ten exceptions to prove the rule. 10.) ...

It may seem that carmakers are selling you the same car again and again, but there are some hidden benefits for consumers and ...

They say imitation is the sincerest form of flattery. So, what better way to imitate something that’s perfect and needs no change? Well, that’s how badge engineering was actually conceptualised. Badge ...

Badge engineering is one of those desperate old automotive marketing tricks that rarely worked all that well, but some carmakers still insist on pulling to this day. We asked you for the most flagrant ...

‘Badge engineering’ is a rather flowery term for a practice used by carmakers the world over. It refers to a manufacturer taking another brand’s car and changing little more than a few cursory styling ...