The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era where artificial intelligence (AI) is ...

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands. With 86% of global consumers stating that they care about the privacy of their data and that they ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

NEW YORK -- A discussion over suggestive packaging for a novelty alcoholic beverage during a recent conference on substance abuse revived the debate over ethics and marketing. Nick Costanzo, an owner ...