The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

If you’d already seen the quirky 1995 comedy “Mallrats,” you might not have been tempted to tune into the Facebook Live screening on April 20 — except for the fact that writer-director Kevin Smith was ...

As it appears that mid to large size events will be virtual for the foreseeable future, and likely a more meaningful component of events once in-person gatherings return, it is important that your ...

From our experience with organizing (and helping businesses organize) thousands of live events, we’ve realized a fundamental truth: Brands that invest in knowing their audience always come out on top.

The following is a guest post from Mark Curtis, Accenture Interactive's head of innovation and thought leadership. Opinions are the authors' own. The interaction between design, content and audience ...

The COVID-19 pandemic and the restrictions and new practices of the resulting lockdown have left an indelible mark on the face of many industries, and events are no exception, whether the event takes ...

SAN FRANCISCO – Artificial intelligence and audience engagement are strategically key as shifts in technology, politics and media create new challenges for the field, top corporate communication ...