Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Reimbursement. That’s become the key factor in the adoption of new technology these days. Investors will ask startups about reimbursement model prior to investing and so will tech assessment ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Beth L. Fossen receives funding from the Marketing Science Institute. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...