Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

“A picture is worth a thousand words,” the old adage says. In foodservice sales, a sample is worth a thousand pictures. There is nothing like tasting, smelling, touching or feeling a product to ...

Amazon has deployed yet another strategy designed to stay fresh in the shopper’s mind — free, targeted samples delivered to their doorstep. The samples are “like Amazon’s product recommendations, but ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

There has been a sharp decline in the number of positive samples found as part of a program targeting imported products, ...