In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

When creating formulas and equations on Microsoft Excel, users have the option of inserting multiple functions and conditions into a formula to attain a desired result. This action is often referred ...

How to use wildcards with the XLOOKUP() function in Excel Your email has been sent Microsoft Excel’s XLOOKUP() is powerful, but combined with wildcards, it’s also flexible. Lookup functions are great ...

Much of the data that you use Excel to analyze comes in a list form. You might need to sort the data, filter it, sum it, and perhaps even chart it. Excel tables provide superior tools for working with ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Have you ever found yourself wrestling with Excel, wishing it could just do *that one thing* to make your work easier? Maybe you’ve spent hours manually replacing text, trying to filter data with ...