In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

The SEQUENCE part creates a dynamic list of numbers (1, 2, 3...) that corresponds to the row index. For example, in the fifth ...

How to use wildcards with the XLOOKUP() function in Excel Your email has been sent Microsoft Excel’s XLOOKUP() is powerful, but combined with wildcards, it’s also flexible. Lookup functions are great ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...

Much of the data that you use Excel to analyze comes in a list form. You might need to sort the data, filter it, sum it, and perhaps even chart it. Excel tables provide superior tools for working with ...