Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is great, but other companies provide something similar,” said ...

According to a blog post, since launching last year, thousands of companies have used Facebook’s offline conversions tool to measure the impact their campaigns have on offline purchases. Now, these ...

Facebook might be acting a little strange recently, but this isn’t stopping the social media titan from rolling out new features. Starting today, the latest iteration of Facebook for Android lets you ...

The social network makes Offline Mode a reality with apps' ability to make Facebook comments and see cached content at all times. This is part of the plan. Part of the plan Facebook has to get as much ...