Move away from the idea of having content that’s so good it’s “going to go viral.” It just isn’t happening. The number of people your posts are reaching organically right now are really low. Why?

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted ...

It’s amazing how fast the business landscape can change. We’re seeing it right now, with the vindictive coronavirus wreaking havoc on our economy, our health and our real estate businesses. Many of us ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

Facebook is completely closing down its FBX ad exchange on Nov. 1, in a move that has been widely expected by the digital advertising industry. The ad exchange retargeted audiences on non-Facebook ...

What happens when Facebook launches its clear history tool, so users can delete personal data? For marketers building retargeting campaigns and lookalike campaigns, does this trigger a big yawn or a ...

We’ve already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. Now a startup called Perfect Audience aims to make those campaigns accessible to ...

Get ready for a lot more ads on Instagram and elsewhere that feel ever more personalised to you. Instagram today is turning up the volume on its ad tech play, courtesy of its owner, Facebook. Today ...

Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in ...