A Holiday gift for someone thoughtful in your life? Consider the New York Times Best-selling graphic novel Logicomix. It’s a beautiful story about the death of the 2,400-year-old dream of creating a ...

Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Narcissists rely on these five ‘logical fallacies’ like a crutch. But, with a ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Logical people are typically less biased. It makes sense semantically, but I’m also referring to the research. Studies show that participants who score higher on measures of logical reasoning or who ...