The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google ...

Among the many tremendous talks underway at PGC London 2025, RTB House gaming account director Vera Manhoso has taken to the stage to highlight the importance of retargeting pre-existing users.

Globally, e-commerce companies are estimated to generate over $1.7 trillion<1> GMV through marketing activities including retargeting. Tyroo's retargeting solutions are mobile-first and are a direct ...

Mid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen ...

Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers ...

AdExchanger.com: Since we spoke a year ago, how has Magnetic evolved? JSM: What’s evolved over time for the company, is that we were initially selling data similar to some of the other data exchanges.

Mobile ad tech firm Applift has rebranded in the wake of the launch of its new marketing toolset Mobile Journey Advertising. The company has created a new logo, refreshed its website and adopted new ...