You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they’re peanut, regular, crispy or caramel, while a yellow cap on a ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Food packaging is often overlooked, yet it plays a central role in everyday eating habits. From how long food stays fresh to ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

A tour of unique packaging design for food products found in Paris. The creator showcases various brands and creative package ...