Washington—Everyone in admissions talks about the funnel: the model in which a big pool of prospective students narrows to a smaller group of applicants, to an even smaller group of admitted students, ...

Marketing is the key to business survival. This remains true as true in the modern digital age as it has ever been. Of course, the approach today is very different. Email should be an essential part ...

There's a marketing strategy we don't like to talk about much, the one that says potential customers move through a funnel from top to middle to bottom. We don't talk about it because we no longer ...