Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification is, undoubtedly, an increasingly crucial and fundamental strategy for startups to drive user engagement.

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. But the always-on digital and smartphone age has ...

According to a new study from Research N Reports, the global healthcare gamification market is expected to grow at a compound annual rate of 55 percent, reaching $4.2 billion by 2022. The report ...

However, many marketers are finding it difficult to achieve true personalization due to incomplete or low-quality data profiles. It's hard to provide personalized experiences to your audience when you ...

Gamification isn’t just about fun. It’s not about turning the office into a playground or giving adults shiny gold stars. It’s more practical than that. At its core, gamification is about structure, ...

Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and ...

What comes to mind when you hear the word gamification? Leaderboards? Prizes? Colorful badges? You probably didn't think "long-term behavior change"—and that's why you're thinking of gamification ...

Following is Part 1 of the Retail TouchPoints series focused on Retail Wins In Gamification. In this article, thought leaders and experts in the gaming space discuss the current state of gamification, ...

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Robinhood was criticized this week for its use of gamification strategies to attract young investors in a complaint filed by the Massachusetts Securities Division that alleged the fintech manipulated ...