Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation strategy for a leading fast food restaurant in the US.

Dril-Quip's re-segmentation project and M&A efforts could lead to future FCF growth and expansion of geographic footprint. Growth in the carbon capture market and collaboration agreements may serve as ...