What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Google has now officially killed off its AR-based real-world measuring app, Google Measure. Or at least it has for any user who doesn’t already have it installed, based on recent reports. Google ...

Google will expand its free marketing measurement software by adding an A/B testing product (Google Optimize), a data reporting and dashboard-creation tool (Google Data Studio) and new machine ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

SAN FRANCISCO — Google signed a major advertising deal with comScore to help the world's largest Internet search provider win more business from big brands like Kellogg. Google is integrating comScore ...