Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...