Most B2B websites were built for a time when marketing meant casting a wide net and guiding prospects through long content journeys. But that model no longer fits how web users behave and how people ...

According to Emplifi’s Q3 2025 Social Media Benchmarks Report, click-through-rates (CTR) for Facebook feed ads held strong during the quarter at 2.23% Emplifi, a leading social media marketing ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Black Friday continues to be one of the most influential moments of the year for hotel direct channel performance, driving ...

Defining your target audience is an incredibly important aspect and represents the initial building blocks when it comes to creating an online marketing campaign. Knowing who to target will be the ...