Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

So where do logos come from? It’s both an interesting and useful question to ask. Let’s dive right into it, (or skip to the bottom of the post where you can see our summary with a few big examples in ...

British Design Experts have created an infographic detailing the history of the logo. Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to ...

Google spent nothing–Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola–though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for each in your mind’s eye in less than a second or so. They’re ...

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more ...