Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

According to BtoB Magazine the web analytics market is expected to hit US$ 953 mil by 2014, and suggesting that the pickings might be even juicier Adobe recently acquired Omniture for the tidy sum of ...

Healthcare providers are failing to integrate digital data platforms into their IT infrastructure, and analytics into their clinical and operational workflows. This despite widespread availability of ...

As healthcare delivery continues to evolve, healthcare organizations are often moving too quickly from EHR implementation to population health to risk-based contracts, glossing over (or skipping ...

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

SAN DIEGO, Dec. 14, 2021 — Teradata, the connected multi-cloud data platform for enterprise analytics company, today announced a new set of analytic integration components for Dataiku, the platform ...

It's been a year and a half since Hobsons acquired the PAR Framework and began integrating PAR's predictive modeling into its product offerings. Is predictive analytics well-established now, in our ...

The goal of the analytics system is to improve user access to data science capabilities on private, public and hybrid cloud environments. The system is built with the IBM common Structured Query ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

The Siena Research Institute has integrated with a national research and data analytics firm specializing in public opinion ...

SAN LEANDRO, Calif.--(BUSINESS WIRE)--OSIsoft, a global leader in operational intelligence, today announced the launch of its new software integration product, the PI Integrator for Business Analytics ...