There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

AUSTIN, Texas, June 21, 2017 /PRNewswire/ -- eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, today announced its integrated ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

On the internet, brand recognition can only get you so far. Competition is springing up in all corners of the business world — so how can you keep a valuable online audience from being scooped up by a ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Today’s marketing campaigns have many moving parts. In general, brands and marketers accept that they need to work with multiple vendors to get the best output from different channels. With that, they ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred to ...

The term "marketing channels" refers to the path that products take from the point of manufacture to the point of consumer purchase. As such, virtually every business that sells a tangible product ...

Every day more online sites, emails, print titles, social media forums and outdoor billboards are competing for your customers’ attention. Such an increase leads to fragmentation of audiences, ...